Health made simple, personal, and accessible.
Shape is the first local health coaching platform built for New Mexico. We combine personal coaching, coverage-aligned care, and easy-to-use technology to help families improve physical and mental health without the hassle.
Our story
New Mexico families face some of the toughest barriers to better health, from limited access in rural areas to high rates of obesity and diabetes to the stress of balancing work, caregiving, and financial pressures.
Traditional health programs often miss the mark: they are too generic, too costly, or too disconnected from the realities of local communities. Shape was created to close those gaps by combining trusted local health coaches, insurance-friendly access, and simple digital tools.
Our mission
We deliver whole-person support that meets people where they are. Our mission is straightforward: health made simple, personal, and accessible.
Our approach
Three pillars that make the difference.
Shape was built specifically to address the gaps that leave New Mexico families behind. Every feature, every coach, every partnership is designed around what works here.
Insurance-Friendly Access
We are designed to work with coverage, making better health affordable and reducing barriers to care. Families never have to choose between their health and unexpected costs.
Coach-Led Care
Real people from the community are at the center of our model. Our coaches understand local culture, challenges, and goals, guiding members with trust and empathy that an app or algorithm cannot replicate.
Tech-Enabled Simplicity
We use easy, everyday tools such as text messages, reminders, and social content so support fits naturally into busy lives, whether in Albuquerque or in rural towns.
Our promise
Shape makes better health simple and accessible for every New Mexico family.
This is our brand promise—our commitment to every family we serve. Everything we do is guided by this simple but powerful statement.
What makes us different
Built for New Mexico, by people who understand New Mexico.
We're not another generic health platform. We're the first local health coaching platform designed specifically for the unique needs of New Mexico families.
Why local matters
Cultural Understanding
Our coaches understand local food traditions, family dynamics, and community challenges that affect health decisions.
Rural Accessibility
We know the realities of limited healthcare access in rural areas and design our support systems accordingly.
Community Connection
Real relationships with people who share your experiences create trust and long-term success.
